About a year into implementation, the Greater Racine County (GRC) initiative profiled over 60 employers, displayed hundreds of job openings, delivered millions of ad impressions through a digital recruitment campaign, and now employers are giving feedback.
GRC was developed through several organizations combining time and resources to help bridge the workforce gap identified in a 2018 ManpowerGroup study. The study identified an abundance of open positions currently available and projected that number to significantly grow in the coming years.
Participating GRC companies such as Fischer USA and Ascension All Saints Healthcare agree how beneficial it is to highlight Racine County as a place to live, complimentary to the incredible job opportunities available.
After identifying a growing gap in Racine County’s workforce supply and demand, several organizations, such as RCEDC (Racine County Economic Development Corporation), Racine County and Real Racine, combined resources to recruit the qualified workforce from surrounding regions.
Once a Greater Racine County website was built and local employers created profiles, job openings were automatically populated and then dispersed through digital advertising to a hyper-targeted audience in Northeast Illinois. This audience was developed around the industries in most need of talent in Racine County; manufacturing, STEM and healthcare.
Progressing into the new year, Greater Racine County plans to build off the momentum generated in 2019 by hosting community-wide tours, utilizing business leaders and industry experts as ambassadors, hosting internship and recruitment events, and enhancing and optimizing the digital recruitment campaigns.
Racine County is quickly developing and the need for a qualified, educated workforce has never been more imperative. Early employer feedback is proving effectiveness and will help encourage further participation as this initiative continues to develop.