Mobcraft Beer Plans for Expansion in Waterford

Mobcraft Beer first opened in Madison in 2013 and has seen exponential growth, distributing their products throughout the Midwest, and moved to their first permanent location in Milwaukee in 2016

Mobcraft Beer is special due to being the first crowdsourcing brewery in the world. Becoming a crowdsourcing brewery means they accept open requests to new flavors of beers. Once a month, votes are casted and the most popular beer (based off of preorders) is created and sold.

Recently, Mobcraft Beer and the Village of Waterford came to the agreement of the renovation of the old fire station off of Main street and N 2nd street, opening in spring of 2022. This location will serve as one of the focal points of the town, with a large event space, brewery, and restaurant containing an indoor and outdoor bar area.

Mobcraft Beer - Milwaukee Location

Mobcraft Beer’s successful taproom in Milwaukee is the basis of this project, where they hope to recreate many of the patron favorites, and focuses on community involvement. They are looking to include the mug club program that is provided for recurring customers, hosting festivals and events for the town and it’s residents. 

The expansion is to include river views from the indoor and outdoor bar areas, a patio with fire pit and lounge areas, a full kitchen, and a 1,500 SF event space which is capable of holding up to 150 guests. The brewery will serve as a taproom and place for experimental brews, focusing on what the community enjoys, and applying this to their Milwaukee location.

In the Village of Waterford, they are planning a multi-stage downtown development, where the development of Mobcraft Beer will be useful for attracting tourists and keeping residents entertained.

Mobcraft Beer plans on working with neighboring companies within the Village, including Waterford Stillhouse, where they are creating a new brew using their bourbon barrels. 

Mobcraft Beer also recently announced their expansions into Illinois and Colorado, opening two more new breweries within the next two years. 

Read more about the Village of Waterford expansion >>> We’re On Our Way, Waterford! – MobCraft Beer 


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