According to Realtor.com, the Wisconsin housing market is heating up, with Southeast Wisconsin leading the way. Among the nation’s 20 hottest housing markets in 2025, Racine County claimed the No. 7 spot, joining six other Wisconsin metros on the list. The region is quickly becoming a top destination for homebuyers drawn to its growth, affordability, and quality of life.
Racine recently took the national stage when ABC’s Good Morning America (GMA) visited SC Johnson’s world headquarters. The feature was part of “America the Beautiful: 50 States in 50 Weeks,” a yearlong series leading up to the nation’s 250th anniversary on July 4, 2026, highlighting the history and stories that define each state.
Winter in Greater Racine County looks a little different when hidden gems like Smolenski Park are part of everyday life. Tucked into the Village of Mount Pleasant, this 72-acre park offers peaceful wooded trails, open prairie being restored to native grasses, and quiet spaces that invite you to slow down—whether you’re cross-country skiing, walking, or just taking a moment to breathe.
Tailwinds Brewing Company officially opened its doors in downtown Union Grove, welcoming the community into its aviation-themed taproom for craft beer, food, and connection. During the grand opening celebration, guests shared what they love most about Racine County—from its small-town charm and lakefront lifestyle to its prime location between Milwaukee and Chicago—while owners Rick and Carolyn McNabb highlighted the airline-inspired story behind the brewery’s name.
Horlick High School graduate Halas Pufahl wasn’t sure what his future held—until he discovered Racine Unified School District (RUSD) offered an IT youth apprenticeship. Starting with no experience, he gained hands-on training, mentorship, and confidence in essential skills like communication and problem-solving.
Located in southeastern Wisconsin, Racine County offers residents and visitors a diverse array of family-friendly activities to enjoy year-round.
When Racine native Estevan Longoria launched his streetwear brand, Lost Files, in 2021, he had no idea how quickly his Midwest-inspired fashion would capture attention across the country. What started as an idea fueled by creativity, hard work, and local resources has grown into a nationally recognized brand—most recently spotlighted by TMJ4 News for a collaboration with the Milwaukee Brewers on a unique shirt giveaway.
If you’re looking for modern luxury living with the charm of downtown just steps away, Breakwater 233 is the perfect place to call home. This brand-new multifamily community is ideally located just a minute’s walk from the shores of Lake Michigan and surrounded by Racine’s best—local restaurants, shops, cafés, and a vibrant arts scene.
During our visit, we walked through the soaring Great Workroom, explored the restored mid-century labs where new products were developed, and saw the birthplace of iconic brands like Glade® and OFF!®. Experiencing these places firsthand brought to life the story of how innovation and design have fueled SC Johnson’s global reach while staying deeply rooted in Racine.
With a new baby at home and his wife by his side, Elijah LaFountain was drawn to the county’s strong sense of community and family-friendly atmosphere that would provide a safe, nurturing environment for his growing family.
Brittany’s journey shows how Racine County’s supportive network helps small businesses—and families—take root and thrive.
Exciting news for soccer fans—Racine County has a new team to cheer for! The RKC Third Coast Soccer Club is shaking up the local sports scene with high-energy men’s and women’s pre-professional teams. Competing in USL-League 2 and the USL-W League, these rising stars are bringing top-tier talent and nonstop action to the field!












