When Racine native Estevan Longoria launched his streetwear brand, Lost Files, in 2021, he had no idea how quickly his Midwest-inspired fashion would capture attention across the country. What started as an idea fueled by creativity, hard work, and local resources has grown into a nationally recognized brand—most recently spotlighted by TMJ4 News for a collaboration with the Milwaukee Brewers on a unique shirt giveaway.
